Quick commerce platform Zepto is venturing into the subscription-based analytics space with the launch of Zepto Atom on May 16, the company announced on Wednesday.
Zepto Atom, powered by Zepto GPT and utilising Natural Language Processing (NLP), features an AI assistant designed to deliver proprietary data to partner brands, helping them enhance performance.
Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain comprehensive insights into consumer behaviour, consumption patterns, conversion metrics, customer retention, and predictive analysis.
Beyond analytics, Zepto Atom also functions as a commerce platform. Atom products are discoverable by typing in your location on Zepto, just like regular items. For vendors, Zepto Atom runs through a dedicated app called 'Zepto Brand Hub' and a website.
Currently, Zepto offers around 7,000 products across categories such as groceries, fresh produce, meat, pet care, beauty products, electronics, and home essentials.
Key features:
Brands such as Yakult, My Muse, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, Mother Dairy, Fortune Oil, Ferns & Petals, Durex, and Superyou are already onboard.
Zepto Atom, powered by Zepto GPT and utilising Natural Language Processing (NLP), features an AI assistant designed to deliver proprietary data to partner brands, helping them enhance performance.
Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain comprehensive insights into consumer behaviour, consumption patterns, conversion metrics, customer retention, and predictive analysis.
Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India.
— Aadit Palicha (@aadit_palicha) May 14, 2025
The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their… pic.twitter.com/2O4WV6yR5e
Beyond analytics, Zepto Atom also functions as a commerce platform. Atom products are discoverable by typing in your location on Zepto, just like regular items. For vendors, Zepto Atom runs through a dedicated app called 'Zepto Brand Hub' and a website.
Currently, Zepto offers around 7,000 products across categories such as groceries, fresh produce, meat, pet care, beauty products, electronics, and home essentials.
Key features:
Brands such as Yakult, My Muse, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, Mother Dairy, Fortune Oil, Ferns & Petals, Durex, and Superyou are already onboard.
- Hyperlocal targeting: Zepto Atom provides a live map of every neighbourhood based on PIN codes, enabling brands to target specific consumer segments. Brands can access granular data on pricing, distribution, and marketing effectiveness within selected areas.
- Real-time consumer insights: The platform tracks live data to give brands insights into customer impressions, conversion rates, and consumption patterns. This data helps brands diversify product offerings, optimise marketing campaigns, and stay ahead of consumer trends
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