UP Tourism invites entrepreneurs to set up Wellness Centres across the state

Uttar Pradesh Tourism has invited individuals, institutions, and entrepreneurs to establish wellness centres and wellness resorts under the state’s Tourism Policy 2022. The state's tourism department said the initiative aims to promote holistic health, yoga, and traditional Indian systems of healing while creating new opportunities for tourism, employment, and entrepreneurship across the state.

Tourism and culture minister Jaiveer Singh said that as people increasingly turn towards natural therapies and wellness-based living, Uttar Pradesh has the potential to emerge as a national hub for health and rejuvenation tourism. “Our focus is to combine Uttar Pradesh’s spiritual and cultural identity with modern wellness practices. Through this initiative, we aim to promote AYUSH-based therapies like Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy and give tourists an experience that brings peace to both body and mind,” he said.

Under the Tourism Policy 2022, a Wellness Centre must have a minimum of five therapy rooms providing specialized AYUSH-based therapies such as Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy. A Wellness Resort requires a minimum of one acre of land with twenty rooms and dedicated therapy areas offering these services.

These centres will serve visitors seeking physical healing, mental peace, and overall well-being, the tourism department stated.

The policy integrates wellness tourism with spiritual circuits and destinations like Varanasi, Ayodhya, Mathura-Vrindavan, Chitrakoot, Sarnath, Shravasti, and Kapilvastu which have been identified for wellness infrastructure development and promotion of AYUSH experiences. The department said an international yoga conclave will also be organized annually to position Uttar Pradesh as a global wellness destination.

The tourism department said entrepreneurs setting up Wellness Centres or Resorts can avail several benefits under the Uttar Pradesh Tourism Policy 2022, including capital investment support, interest reimbursement, stamp duty exemption, waiver of land conversion and development charges, and employment-related assistance.

Tourism Minister Jaiveer Singh said that this step is part of the government’s vision to diversify Uttar Pradesh’s tourism beyond heritage and religious circuits. “We are promoting wellness tourism as a way to bring together health, culture, and livelihood. The goal is to ensure that wellness becomes an integral part of the visitor experience while creating new economic opportunities for our people,” he said.