NEW DELHI: Dharampal Satyapal Group (DS Group), in partnership with WPP Media , has launched a comprehensive playbook aimed at standardising and improving digital marketing practices in India.
The playbook named ' DCODE – The Guide to Digital Marketing,' designed for marketers, agencies, and digital enthusiasts, is available for free open-access download, the company said in a press release on Thursday.
It has been designed to serve a wide range of users, including corporate and agency marketing teams, media planners and buyers, students, academic institutions, and senior executives including CMOs and CXOs.
The open-access guide brings together practical frameworks, ready-to-use templates, and academic insights, covering core areas such as Paid Media , Social Media, Influencer Marketing, SEO, and Online Reputation Management (ORM).
Prasanth Kumar, CEO of WPP Media South Asia, said the initiative was about raising industry standards.
"DCODE marks a significant leap in mastering the complexities of the digital landscape. Through our strategic collaboration with DS Group, WPP has harnessed its extensive expertise to co-create a playbook that redefines industry standards, empowering not only businesses but also every marketing enthusiast to excel in a rapidly evolving digital world," Prasanth Kumar told ET.
The launch comes at a time when India’s media and advertising industry is projected to grow 7% in 2025, reaching Rs 1,64,137 crore.
"Within this, digital is expected to grow at 11.5%, capturing 60% of the market share and accounting for Rs 10,225 crore of the incremental advertising spend," the company said in its release.
DCODE aims to offer practical strategies to tackle challenges like fragmented methods, inefficiencies, and untapped opportunities in the digital sector, the release said.
DCODE seeks to address challenges such as fragmented methodologies, inefficiencies, and untapped opportunities in India’s fast-growing digital space by offering structured guidance and best practices, it added.
The launch event also featured panel discussions and keynote sessions that shed light on how the playbook was developed and the collaborative approach between DS Group and WPP Media.
The playbook named ' DCODE – The Guide to Digital Marketing,' designed for marketers, agencies, and digital enthusiasts, is available for free open-access download, the company said in a press release on Thursday.
It has been designed to serve a wide range of users, including corporate and agency marketing teams, media planners and buyers, students, academic institutions, and senior executives including CMOs and CXOs.
The open-access guide brings together practical frameworks, ready-to-use templates, and academic insights, covering core areas such as Paid Media , Social Media, Influencer Marketing, SEO, and Online Reputation Management (ORM).
Prasanth Kumar, CEO of WPP Media South Asia, said the initiative was about raising industry standards.
"DCODE marks a significant leap in mastering the complexities of the digital landscape. Through our strategic collaboration with DS Group, WPP has harnessed its extensive expertise to co-create a playbook that redefines industry standards, empowering not only businesses but also every marketing enthusiast to excel in a rapidly evolving digital world," Prasanth Kumar told ET.
The launch comes at a time when India’s media and advertising industry is projected to grow 7% in 2025, reaching Rs 1,64,137 crore.
"Within this, digital is expected to grow at 11.5%, capturing 60% of the market share and accounting for Rs 10,225 crore of the incremental advertising spend," the company said in its release.
DCODE aims to offer practical strategies to tackle challenges like fragmented methods, inefficiencies, and untapped opportunities in the digital sector, the release said.
DCODE seeks to address challenges such as fragmented methodologies, inefficiencies, and untapped opportunities in India’s fast-growing digital space by offering structured guidance and best practices, it added.
The launch event also featured panel discussions and keynote sessions that shed light on how the playbook was developed and the collaborative approach between DS Group and WPP Media.
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