Actress and film producer Jamie Lee Curtis has shared an online post, alleging misuse of AI-generated ads and videos endorsing products she didn’t authorize. In a post on Facebook and Instagram, Curtis also highlighted the difficulty in getting the company’s attention to the issue, which forced her to ‘take to the public Instaverse’ to reach Meta CEO Mark Zuckerberg .
Tagging Zuckerberg in the post, she wrote “It's come to this @zuckHi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally Al fake commercial for some bullshit that I didn't authorize, agree to or endorse.”
In the post, Curtis also shared a screenshot of what appears to be a screenshot of her image with fake words used by an Instagram user named Lauren Knudson. She also posted a screenshot of Zuckerberg’s profile, indicating the inability to DM him directly.
Here’s what Jamie Lee Curtis wrote on InstagramSharing the post, Curtis wrote:
It's come to this @zuck
Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally Al fake commercial for some bullshit that I didn't authorize, agree to or endorse.
I tried to DM you and slide on in, but you don't follow me so l've had to take to the public instaverse to try to reach you.
If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth. I've been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you.
Thank you in advance,
JLC
@jamieleecurtis
Tagging Zuckerberg in the post, she wrote “It's come to this @zuckHi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally Al fake commercial for some bullshit that I didn't authorize, agree to or endorse.”
In the post, Curtis also shared a screenshot of what appears to be a screenshot of her image with fake words used by an Instagram user named Lauren Knudson. She also posted a screenshot of Zuckerberg’s profile, indicating the inability to DM him directly.
Here’s what Jamie Lee Curtis wrote on InstagramSharing the post, Curtis wrote:
It's come to this @zuck
Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally Al fake commercial for some bullshit that I didn't authorize, agree to or endorse.
I tried to DM you and slide on in, but you don't follow me so l've had to take to the public instaverse to try to reach you.
If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth. I've been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you.
Thank you in advance,
JLC
@jamieleecurtis
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